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New Entrepreneurs Emerging For
The 21st Century
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As the corporate executive was the hero of the 20th century, I believe
the entrepreneur will be revered in the 21st century, particularly with
the advancement of technology and the World Wide Web. But this will be
a new entrepreneur, not one climbing corporate ladders, nor satisfied
merely with amassing financial accomplishments. The 21st century entrepreneur
will also seek the balance of lifestyle freedom, self-mastery, and personal
fulfillment.
With so little security in the workplace…the aftermath of downsizing
on both those fired and those left behind…women hitting glass ceilings…workers
not paid their worth and saving little or nothing toward retirement…with
employee agitation on the rise…more and more workers are looking
outside of corporate America for more suitable alternatives. For those
of us fortunate enough to work from home in the burgeoning industry of
network marketing, these entrepreneurs are our prospective business partners
Not only employees but employers are a candidate for this new form of
entrepreneurialism, tired of measuring their success by what they gave
up to get it. They realize that having their own business takes more money
and time than they’d planned for; they can never get away on vacation
and leave the business behind; Friday payroll is not an option; and an
increasing number of startups are going under.
The questions to raise with these corporate and business refugees are
simple and straightforward: What if you could have a business of your
own…you could work at home…it didn’t require a vast amount
of startup cost…it requires no employees…you are in business
for yourself but not by yourself…you inherit an experienced team
who train you…you have an unrestricted earning potential…it
has the ability to become a passive, residual income…you can determine
your own schedule and prioritize your own life events…and you have
the resources to contribute toward causes that are reflective of your
values?
If they respond favorably, to your series of “what ifs,” then
the next step is equally forthright. You explain that the emerging profession
that has the potential to meet all of these criteria is called network
marketing. What is that, they ask? It is a form of distribution of products
and services that, through word of mouth promotion, uses the power of
duplication of effort, or what we call leveraging. Unlike conventional
marketing that generally has a few representatives responsible for large
volumes of sales, this form of marketing has large numbers of representatives
responsible for a small number of sales. It is a form of direct selling
in which the distributors are compensated on a multi-level basis as opposed
to a more traditional single-level pay plan. As each level generates orders
for products or services, a commission is paid throughout the entire organization
up to the agreed-upon number of levels.
In a recent survey conducted by Ernst and Young, they concluded that
the 21st Century will be known as the Entrepreneurial Age. And I believe
that the entrepreneurs who will carry us across the threshold of this
new era will be legions of network marketers, waving the banner that signals
our inalienable rights to lifestyle freedom, personal fulfillment, and
financial peace of mind.
These new professionals will be responsible for changing social trends
over the next few decades. Spending more time working from home, which
is part of the explosive trend today, these entrepreneurs will be better
mothers and fathers; they will reestablish priorities and create lives
with a more elevated sense of purpose and fulfillment; and with more capital
in the hands of responsible individuals, countless people will make more
money than they ever dreamed, with many of them using their newfound wealth
for altruistic causes.
Neil Offen, president of the Direct Sales Assoc., predicts that 200
million new members will be added to our ranks over the next decade. And
there is only one way that these professionals can join: through the teams
of already existing networkers. As we turn the corner of a new millennium,
we have an exciting future ahead for our industry.
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This article is the theme of Rene’s recently-released book, The
New Entrepreneurs, Readers will be given guidance in deciding if the industry
is right for them, selecting the right company, evaluating a compensation
plan, joining an effective team, the unique challenges women face in network
marketing, how to work in this business as a family, the evolution of
the industry, and be exposed to the most frequently asked questions and
their responses. If you have prospective partners who seem ready to explore
creative ways to make a living while also making a life, you may want
to have them read this book and consider joining a growing number of New
Entrepreneurs.
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You will find support by visiting her web
sites: for prospecting, TheNewEntrepreneurs.com;
for training and resources, NetworkMarketingInfo.com;
to reach Rene, Yarnell.com.
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